Coach Roach Consulting
The Depth Chart
If the answer takes more than five seconds, that is the problem. Leave with a named owner and backup for every critical data domain, and an executive summary of every gap, conflict, and single point of failure.
Book a 30-minute huddle Free. Preseason pricing for the first three teams to sign before September 9.The problem
Reports nobody trusts. Two teams with two different revenue numbers. A fix everyone agrees needs to happen that somehow never starts.
Underneath all of it is the same thing. Nobody is clearly accountable, so nothing moves.
You can't out-tool broken processes and dirty data. Buying another platform to fix unclear ownership is like buying better cleats because nobody knows the plays.
What a Depth Chart is
Every position, who starts, who backs them up, zero ambiguity when the ball is snapped. No team walks onto the field in Week 1 and sorts it out live.
A Data Depth Chart does the same thing for your data domains. Who's on the field. Who's the head coach when it breaks. Who's in the huddle. Who's on the sideline.
It is short enough that people actually read it. That is deliberate. Governance nobody reads is not governance.
What it actually looks like · illustrative sample
| Data domain | Head coach | On the field | Backup | |
|---|---|---|---|---|
| Product Usage & Telemetry | Dir, Product Analytics | Data Eng | Sr Analyst | Set |
| Customer & Account | VP RevOps | 2 analysts | none | No depth |
| Billing & Revenue | Finance? RevOps? | Both, separately | none | Position battle |
| Partner & Channel | unassigned | unassigned | none | Open position |
| Contracts & Agreements | GC | Legal Ops | Deputy GC | Set |
And the Gap Report that comes with it says the quiet part out loud:
4 open positions. 3 position battles. No depth at 7 of your 12 critical domains.
What you walk away with
Open positions
The quiet reason your backlog never moves. Nothing gets fixed because nothing is anyone's job.
Position battles
Conflicting definitions, duplicate work, and the reason your number and Finance's number don't match.
No depth
Your largest unlogged risk. A RACI will show a healthy org right up until the Tuesday that person gives notice.
How it works
Your team completes a short intake before we meet. No homework marathon, and no discovery call spent gathering things you already know.
Facilitated, with the people who actually decide. We resolve the position battles live, together, out loud. This is the part that never happens on its own.
Your Depth Chart and Gap Report within a week. The Gap Report is the one you hand to your CEO without translating it first.
Who it's for
Data and analytics leaders with a real AI or analytics mandate and a program that keeps stalling.
Or leaders whose AI is already live and confidently returning answers nobody trusts. When three systems disagree about what a customer is, the model does not stop and ask. It picks one and sounds certain, and it drifts further every quarter you leave it. That is not a model problem. It is an ownership problem wearing a model's clothes.
I have run this inside large enterprises and inside lean teams. The chaos is the same shape, there is just more of it in a big building.
If what you want is a compliance binder, I am the wrong call.
Scope
Your data domains
A domain is a distinct body of data with its own owner, its own definitions, and its own consequences when it goes wrong. Most organizations have somewhere between six and twenty that genuinely matter.
Your cross-cutting layers
Three things aren't domains at all. They are layers that run through every domain you have, which is precisely why nobody owns them and everybody assumes somebody else does. They are the hardest to assign and the most expensive to leave unassigned.
The layers are in every engagement, and they are not a freebie. Skipping them does not make the work smaller, it makes it wrong. Their difficulty scales with how many domains you have, which is exactly why domains are what drive the price.
How many people have to agree
Settling ownership inside one team is a different animal from settling it across four business units, three regions, or two companies that never finished merging. That is what decides how this runs: a single working session, several, or one-to-one conversations before anyone sits in a room together.
Preseason
The NFL preseason opens August 6. The season opens Wednesday, September 9. Five weeks is exactly how long a team gets to find out who can actually play before it counts.
Your season opener is on the same calendar. September is planning season, and your numbers get looked at harder in those weeks than at any other point in the year.
Sign before September 9
$7,500
First three to sign. Up to six domains, within one group. In exchange for a written case study and a LinkedIn recommendation.
After September 9
$12,500
Standard rate, same scope.
Bigger than six domains?
Preseason opens August 6. Season opens September 9. The NFL doesn't figure out its depth chart in Week 1. It figures it out now. So can you.
Questions
Structurally, yes, and I have built plenty of them. Here is what a RACI never asks: who is the backup. It will show you a healthy, fully assigned organization right up until the Tuesday your one expert gives notice. A depth chart can't hide that, because a depth chart with no second string is broken on its face. Same rigor, and it surfaces the risk that actually takes teams down.
Then this takes half a day and confirms it, which is worth knowing. In practice, ask three people who owns one field and see whether you get one answer. That is the whole diagnostic, and it is free.
No. This is about ownership, decisions, and accountability, not about your records. Nothing sensitive changes hands.
That is the Data Scouting Report, a separate data quality analysis. Most teams want it after the Depth Chart, once there is someone accountable for each domain to hand the findings to. Ask about it on the call.
Stacy Roach. Certified Data Management Professional, 20+ years in data and CRM consulting, 500+ CRM implementations, and 50+ data maturity audits across organizations from small teams to the Fortune 100.
Preseason pricing for the first three teams to sign before September 9.
Book a 30-minute huddle